For limoncello brand Solbevi, winter is a cash flow test – not just a change in seasons
For Melbourne-based drinks brand Solbevi, the winter months bring more than just cooler temperatures. They also mark the start of the company’s most challenging trading period of the year.
While the sales of Solbevi’s limoncello products soar during the warmer months, demand drops in the colder months as Australians swap the citrus-based drinks for darker spirits and red wine.
A lot of venues also take it off their cocktail lists.
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