Frasé Skin raises $1.2 million to expand its tradie-focused skincare into the US
Australian skincare brand Frasé Skin, which focuses on “men in boots”, has raised $1.2 million through an equity crowdfunding round.
Australian men’s skincare brand Frasé Skin has raised $1.2 million via an equity crowdfunding campaign, with the brand securing backing from 535 investors to fuel the next chapter of its growth.
The new funding comes after Frasé Skin launched into the United States via Amazon Prime, backed by a Times Square billboard campaign that went live at midnight on July 4.
Approximately 30% of the investors in the crowdfunding raise, which was completed via OnMarket, stated they were current customers of the brand, and a significant proportion were from the New South Wales town of Dubbo.
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