Why your business needs to show up in ChatGPT, not just Google Search
As more Australians turn to ChatGPT and AI-powered search instead of Google, small businesses need to rethink their online strategy
A client rang me last month, properly rattled. His organic traffic had fallen off a cliff. Down 30% in three months. We checked his rankings, and nothing had moved. Competitors hadn’t outspent him. His site was fine.
The issue? His customers had stopped Googling. They were typing questions into ChatGPT instead.
I’ll be honest, I wasn’t surprised. I’ve been watching this play out across a dozen accounts since early last year.
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