Marketing | SmartCompany

Connecting the dots: How Intuit Mailchimp and Canva are redefining growth-driven marketing

Pearl Bendle — Wed, 15 Jul 2026 03:49:09 +0000

As marketing teams juggle more channels, leaner teams and higher expectations, Intuit Mailchimp’s Ose Amiegheme says connected data and workflows are becoming critical to turning campaigns into growth.

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Why your business needs to show up in ChatGPT, not just Google Search

Richie Zengoski — Wed, 01 Jul 2026 05:53:19 +0000

As more Australians turn to ChatGPT and AI-powered search instead of Google, small businesses need to rethink their online strategy

The post Why your business needs to show up in ChatGPT, not just Google Search appeared first on SmartCompany.

How Anthropic turned ‘anti-marketing’ into one of tech’s most powerful growth strategies

Mrinaal Datt — Tue, 16 Jun 2026 01:10:32 +0000

Anthropic may look like it avoids marketing, but that perception is part of the strategy, writes Airtasker CEO Tim Fung.

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HiSmile fined $138,600 for social videos where staff posed as “random shoppers”

Eloise Keating — Mon, 15 Jun 2026 01:36:25 +0000

HiSmile has paid a total of $138,600 in penalties, removed the videos in question, and agreed not to post videos of this nature in the future.

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Fears for James Boag’s survival after Launceston brewery shutdown

David Adams — Wed, 03 Jun 2026 02:19:57 +0000

Marketing experts fear the beer brand could falter without its authentic Tasmanian identity.

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Content overload is real: What I learned at San Francisco’s AI marketing summit

Mrinaal Datt — Mon, 01 Jun 2026 00:48:56 +0000

After attending a marketing AI summit in San Francisco, Naomi Simson says the biggest lessons weren’t about technology, but about leadership.

The post Content overload is real: What I learned at San Francisco’s AI marketing summit appeared first on SmartCompany.

Social media how-to clips and demos are bringing ‘infomercials’ back in fashion

Eloise Keating — Thu, 28 May 2026 05:16:18 +0000

New research found a third of consumers are most likely to buy a product after first watching a how-to clip or demo.

The post Social media how-to clips and demos are bringing ‘infomercials’ back in fashion appeared first on SmartCompany.

You can now visit Nonna’s house inside a Melbourne supermarket

Morganne Kopittke — Thu, 21 May 2026 01:55:57 +0000

Chilli brand Bippi has created a real-life Nonna’s house inside LaManna supermarket in Melbourne, and it is everything you'd expect.

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Your business texts could be mistaken for scams unless you act today

Tegan Jones — Fri, 15 May 2026 01:02:19 +0000

Today is the last day for Australian businesses to register SMS sender IDs before messages risk being labelled "Unverified" from July.

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AI makes you average — and that’s a problem for your brand

Jessica Hatzis — Tue, 05 May 2026 00:43:22 +0000

As more brands rely on AI for content and messaging, the real competitive edge is shifting back to human insight, writes Jessica Hatzis.

The post AI makes you average — and that’s a problem for your brand appeared first on SmartCompany.