Aussie small businesses consider legal action against Google over click fraud
SMEs suspicious of click fraud are pursuing a legal battle against Google, amid concern about the company’s dominance in the ad tech industry.
Small businesses suspicious of click fraud are pursuing a legal battle with Google, against a backdrop of increasing concern by Australia’s consumer watchdog about Google’s dominance across the ad tech supply chain.
Mark Stanarevic, lawyer and advisor at Melbourne-based Matrix Legal, says he has been contacted by a number of small businesses that are worried Google is not doing enough to stop the use of fake clicks.
Click fraud, which occurs when advertisers are billed for invalid clicks, including clicks by competitors or bots that imitate genuine users, drive up the cost of pay-per-click ad campaigns without bringing advertisers potential sales.
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