How Anthropic turned ‘anti-marketing’ into one of tech’s most powerful growth strategies
Anthropic may look like it avoids marketing, but that perception is part of the strategy, writes Airtasker CEO Tim Fung.
Startups are generally encouraged to launch fast, iterate on performance, and promote their product features. We are seeing this play out in the increasingly saturated AI space, but one player is doing it differently: Anthropic.
If you look at the AI industry, that’s exactly how the battle has played out. It’s been an arms race of big-bang product launches, aggressive feature dropping, and public sparring on X.
Yet in the corner of the room, Anthropic has quietly built a massive enterprise software engine using a completely different strategy.
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