You can now visit Nonna’s house inside a Melbourne supermarket
Chilli brand Bippi has created a real-life Nonna’s house inside LaManna supermarket in Melbourne, and it is everything you’d expect.
Melbourne chilli brand Bippi has teamed up with Italian supermarket LaManna to unveil an immersive museum-style pop-up experience inspired by the charm, warmth and comfort of visiting Nonno and Nonna, complete with patterned wallpaper, homely decor, familiar flavours, scents and surroundings.
Casa della Nonna is a life-like Italian house that has been built right in the middle of LaManna’s Essendon Fields store in Melbourne, and is specifically designed to transport shoppers straight into a traditional nonna’s home.
Nonna’s house, which is part of the launch of Bippi’s new Italian Pretzels, will be in store at LaManna for six weeks until June 29.
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