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Telecommunications

Marketing

Your business texts could be mistaken for scams unless you act today

Today is the last day for Australian businesses to register SMS sender IDs before messages risk being labelled “Unverified” from July.
Tegan Jones
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Smartphone displaying suspicious text messages as Australian businesses texts face new ‘Unverified’ SMS rules
Image: Brett Wharton on Unsplash

Australian businesses have until the end of today to safely register their branded SMS sender IDs before new anti-scam rules begin rolling out on July 1.

The Australian Communications and Media Authority (ACMA) has warned applications submitted after May 15 may not be approved in time for the deadline. This means that legitimate business text messages to customers could soon appear as “Unverified”.

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About the author

Tegan Jones

Tegan Jones

Deputy editor

A multi-award-winning journalist, Tegan has been reporting on technology, telecommunications and gaming for the past 10 years. She regularly appears on mainstream media channels as an expert tech commentator. Her previous roles include editor of Gizmodo Australia and global reviews editor at Finder. She has also served as a reporter and editor across Business Insider, Lifehacker and Kotaku Australia. Tegan is also the co-host of one of the top technology podcasts in Australia, Weird Tech. You can find her on Twitter @Tegan_Writes.

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