AI makes you average — and that’s a problem for your brand
As more brands rely on AI for content and messaging, the real competitive edge is shifting back to human insight, writes Jessica Hatzis.
AI is the average of the internet. And if you’ve spent any time on the internet lately, the average ain’t great.
When we let AI do our thinking, messaging, and storytelling, we sound exactly like every other brand doing the same thing. And when you sound like every other brand, the only thing left to compete on is price.
The question on every founder and marketer’s mind is how to use AI effectively in order to maximise output, reduce overheads, and gain a commercial edge against competitors.
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