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WhatsApp is changing forever. Businesses should claim their username now

WhatsApp has opened username reservations ahead of a major privacy update. Here’s why businesses should secure theirs early.
WhatsApp icon username
Image: Martin Meissne/AP

Businesses that use WhatsApp should consider reserving their usernames now, with Meta opening registrations ahead of a major privacy update.

WhatsApp has begun allowing users to reserve unique usernames before the feature launches globally later this year.

The early reservation period comes as WhatsApp prepares to let users communicate using usernames instead of phone numbers for the first time.

It seems it’s already available for some Australian users who have been receiving notifications about reserving their username.

whatsapp username reservation
Image: SmartCompany

Until now, anyone wanting to start a conversation on WhatsApp generally needed another person’s phone number.

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